As advertising or publicity was and the goods and the German economic miracle wanted to be brought to the people, the story of WDD begins. Karl Kirschner and Ruth Dettmar founded in Dortmund the advertising and display company “WERBEG” in 1948
The moon landing, the attacks on JFK and Martin Luther King, the Vietnam War and student revolts characterize the turbulent 1968. The new name " Werbeg. Dettmar Dortmund ", short WDD, now graces the letterhead of the agency, in the over 50 now advertisers are employed.
Clementine, HB-manikin and Marlboro Man. Advertising icons of the 70s and its catchy slogan made their ways into numerous German living rooms. After the golden age of the economic miracle, the oil crisis has consumers holding on to save. The WDD advertises among other energy-saving convection ovens, built-in kitchens and canteen kitchen systems.
Computers are becoming more powerful and more compact and can now be found as a so-called "personal computer" place on desks in both home and office. Knitting in the Bundestag. Dr. Ernst Faltz is the new managing director of the WDD and welcomes, inter alia, renowned customers in the fields of energy, consumer electronics, food and retail to the Agency.
Guerrilla, content, mobile marketing, Person Placement and Big Data. A lot has changed in the world of advertising since 1948. WDD is facing constantly the new challenges of communication. Dr. Ernst Faltz handed over the reins of management to his daughter Dr. Laura Faltz and Sven Stute, but stands the Agency continue as advisory council. Unchanged, however, the characteristics which the WDD for decades successfully survived: competence, creativity and reliability.
Our strength grows out of tradition, since we can look back on almost 70 years of experience in the advertising business. At the same time, our gaze to the future, to repeatedly implement new, innovative and surprising communication solutions for our customers. Driven by passion, heart and soul, we will act creatively, quickly, reliably and efficiently. A fair, transparent and collaborative interaction with customers, suppliers and employees is a matter of course for us.